Does Follow For Follow Work?
So you landed on this article because you want to know does follow for follow work? In this article I’m going to speak on the follow for follow method. It’s maybe the most infamous marketing technique in the last 5 years, some succeed with it, others fail. Some hate the method, some love it, what makes this method just so controversial? Well let’s dive in.
Follow For Follow
So I’m sure you’ve seen it plenty of times, you tweet or post an Instagram picture and use a hashtag. You quickly notice a new person interact with you, one you have probably never seen before. Sometimes they are niche relevant to the hashtag you are using, sometimes they are just a spam bot. The niche relevant account might intrigue you, but the spam account is just a nuisance. After realizing all this what can we assume?
The best aspect of the follow for follow method is that it does achieve it’s goal of getting your attention. It has been used for so many years because it simply works. For a split second your attention focuses on this account that has followed you. They may only get 10%-20% of the accounts to follow them back, but from their perspective it’s worth it. They think “okay well if I can follow 500+ people per day, I’m getting at least 50-100 daily followers.” In a sense they are right, if done correctly you can actually build a following this way. It has happened many times (see: Lil B) and as long as you follow the correct people you can build a loyal following.
The bad part of the follow for follow is that you are using a free promotional tactic. While free promotional tactic sounds like a good thing, in many cases it is not. Your marketing will usually not be as successful as someone with a large paid ad campaign. This is because to the average user the person running paid ads is using a “legit” method, while you with the follow for follow method come off as more spammy. A risk many are still willing to take, seeing as what’s up for grabs is more of a presence on the internet. It only makes sense that the follow for follow gets used even though it’s a cheap tactic, most people simply don’t have any money to spend in paid ads.
The ugly part of follow for follow is the risks you take. The main risk you take is that you are usually breaking TOS when over following people on social networks. Most social media sites tell you not to abuse the follow button to gain followers, by using the follow for follow method you are in direct violation of this. Some follow for follow rockstars have seen their accounts die, but as long as you aren’t ridiculous in the amount you follow daily you should be fine. After all some people follow millions on Twitter, Instagram however fights this method by only allowing you 7,500 followings.
Does follow for follow work? Well yes, but if you have a substantial budget, skip the follow for follow method. If you have the time to target your followings by location, niche, interests, etc you may want to give it a shot. Just remember you are definitely annoy some people in the process!
If you haven’t yet make sure you check out my 6 Instagram tips to crush it article!